![]() The pace of change is immediately obvious, especially over the past few decades. "The animated spiral presents global temperature change in a visually appealing and straightforward way. The paper further noted that sharing the graphic on social media allowed it to be "consumed within the social media bubble rather than requiring a journey to another website", allowing it to be "subsequently amplified by journalists, the media, and highly popular accounts". its short duration (holding viewers' attention).its animated nature (not a static graph), and.its similarity to a clock (which is normally regular and predictable but which provides a "visual surprise" at the end, portraying the "fortuitous" large temperature increases encountered very recently),.its being intuitive and eye-catching (not a "boring" scientific graph),.its production by scientists (who tend to be viewed as "trusted messengers"),.its selection to graph temperature (a quantity that the public feels is relevant and understandable),.further surmised that the design and communication aspects of the graphic resonated with viewers for a variety of reasons, including: Initially, Hawkins posited that the graphic resonated because it "doesn’t require any complex interpretation". Within a day, Climate Central writer Andrea Thompson remarked in The Guardian that the "metaphoric spiral" of the planet spiraling toward catastrophic consequences "has become a literal one". The tweeted graphic is widely described as having gone viral. Dissemination Įxpecting "only some vague interest", Hawkins later wrote that his tweet of the new graphic had been viewed 3.4 million times in its first year. Ensuing email discussions refined the design of the climate spiral, which Hawkins published on Monday. Fæhn, a researcher for Statistics Norway and the Oslo Centre for Research on Environmentally Friendly Energy, had suggested that connecting December to the following January would show temperature evolution in a more dynamic way. Hawkins credited a "Friday afternoon" email from Norwegian climatologist Jan Fuglestvedt for the idea of converting a conventional coloured line chart into a spiral, and thanked Fuglestvedt's wife, Taran Fæhn, for having suggested it to Fuglestvedt. ![]() (Horizontal axis shows months changing line colours denote the passing years.) Brad Plumer wrote in Vox that the graph "makes clear how staggeringly, anomalously warm 20" had been, a phenomenon reflected in the spiral graphic where it "appears to burst outward toward the end of the animation". Before climate spirals: A non-animated, non-spiral line chart (April 2016) depicts the same data as the first climate spiral graphic that was published the following month. ![]()
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